The Importance of Customer Service in a Franchise Model

Is there anything better than a look of appreciation on your customer’s face after a great grooming session?

That wide smile. That trusting look. That wagging tail. Oh yeah, and their owner’s nod of approval, too!

There’s a reason franchisees got into the business of pet grooming in the first place. And there’s a reason so many customers prefer to return to their favorite franchises again and again. It all comes down to good, reliable customer service that makes them (and their fur baby) feel special.

These are at the very heart of what is a franchise model.

A “Welcome” Means a Better Chance of a “Welcome Back”

Reliable foot traffic is the pinnacle of maintaining a successful franchise business model. But how can you increase your location’s foot traffic? By turning customers into repeat customers.

As customers feel heard and cared for, they increase their affinity with your business. So give them that extra attention as they browse your offerings. But don’t smother them! Just help them to see your shop as the retail oasis it is and they are sure to return.

However, repeat customers are not just a reliable source of revenue for your business. They also hold the key to deepening your hold on the market: word-of-mouth marketing. If they have a great experience with the personalized recommendations you made, they’re likely to spread the news. And just like that, boom: you’ve broadened your customer base!

Keep Those Tails Wagging!

We all know that no two pups are the same. So why run a franchise on the notion that any two customers are the same?

Once you’ve fostered a relationship with your customers, use that to dig a little deeper. For example, get to know their dog. A friendly conversation is likely to unearth gems to help you become even better at your job.

There’s Always Room for More

One of the best parts about fostering relationships with your repeat customers is personalized recommendations.

Perhaps they originally came into your business for a particular need. Say, a yummy oven-baked dog treat. With a customer service-centric approach to running your franchise, you don’t need to stop at that! You can easily turn what would otherwise be a transactional visit into an exploratory journey through your product and service offerings.

By helping your loyal customers become familiar with your business, you uncover benefits they likely didn’t even know existed.

Friendly Owners and Happy Dogs as Far as the Eye Can See

Woof Gang Bakery & Grooming has franchised over 200 locations throughout the United States. We’re growing every day and welcome prospective franchisees who believe in excellent customer service to join our family. If you’re ready to create a place where dogs look and feel pawmazing, reach out to us to get started.