Scenthound Franchise vs. Woof Gang Bakery: How They Compare

By Published On: March 23, 2023Categories: Woof Gang News3.5 min read

Woof Gang Bakery vs. Scenthound Franchise: How They Compare

Are you thinking about owning a business in the lucrative pet industry? There are several options to choose from in the franchising arena. Learn how a Scenthound franchise compares to a Woof Gang Bakery franchise, so you choose the best investment opportunity for you.

The Woof Gang Bakery & Grooming Tale

Woof Gang Bakery & Grooming was founded in 2007 and quickly began franchising in 2008, becoming North America’s leading grooming franchise concept. Headquartered in Orlando, FL, Woof Gang now has more than 200 locations open or under development.

Woof Gang Bakery & Grooming makes over a million dogs per year look and feel “paw-mazing.” We maintain repeat business through our excellent customer service and superior training, maintaining a 4.5-star rating in online reviews.

Woof Gang has a business model that stands out from the pack with a dual revenue stream. A unique combination of 63% grooming and 37% retail means Woof Gang has some of the best economics in the franchising industry. Woof Gang offers a wide menu of grooming options for dogs including nail trimming and painting, teeth brushing, ear cleaning, flea baths, and facials.

The strength of the Woof Gang system has led to an impressive 3 year store growth of 43.3%, average store sales of $665,000, and a sales to investment ratio of 3.06.

Woof Gang also specializes in gourmet pet treats and high-quality pet products, creating another avenue for earning potential.

Starting Costs and Initial Investment

Woof Gang Bakery & Grooming is already open or under development in 20 states and is expanding across the U.S. We are also seeking new franchisees to join the Woof pack. You’ll need a net worth of $250,000 and $75,000 in liquid assets. The initial franchise fee is $49,900 and your approximate initial investment runs between $155,300 and $280,400.

Ongoing Fees and Training

Ongoing fees include a monthly royalty fee of 7% of gross revenues and a monthly marketing fee of 2% of gross revenues. New franchisees are offered national and local marketing support, help with site selection and lease negotiations, proprietary software, and more than 40 hours of on-the-job training. You’ll also receive grand opening benefits, so your store can open with four paws on the ground.

Comparison of a Scenthound Franchise and Woof Gang Franchise

For an easier look at these two franchises, here is a side-by-side comparison to help:

Scenthound Woof Gang
Average Gross Revenue $414,000 $665,693
Initial investment $285,600 $217,850
Rev/Initial Investment 1.45 3.06
Royalty+Marketing% 13.0% 9.0%
Avg Rev Growth Rate N/A 15.6%
3 yr # Store Increase 19 42
Franchise Fee $49,000 $49,900


The Scenthound Story

Scenthound was founded in 2005 and began as a mobile pet grooming business that eventually expanded to grooming salons by 2015. Scenthound franchises offer routine care for dogs including bathing, nail trimming, ear cleaning, and dental care. They have a membership-based business model with a wellness-focused monthly program covering dog grooming and hygiene. Headquartered in Jupiter, FL, and offering franchises since 2018, Scenthound now has 23 locations, a relatively small system with unproven support at scale for opening and supporting their stores.

Ongoing Fees and Training

Ongoing fees include monthly royalty fees of 6% of gross revenues as well as monthly ad royalty fees of 1.5% of gross revenues and a mandatory 5.5% local marketing fee. They offer new franchisees support with site selection, lease negotiations marketing, plus 29 hours of classroom training and 12 hours of on-the-job training to prepare you to open your grooming salons.

Choose Woof Gang Bakery & Grooming

Woof Gang Bakery & Grooming offers consumers’ dogs customized pampering, all-natural pet products, exceptional pet care, and certified groomers. Our dog grooming business offers franchisees the chance to buy into the leading grooming franchise concept in North America in a recession-resistant and growing industry. Our proven business concept combining grooming and retail placed us at #7 in the Top 25 Pet Retailers in the United States in 2021 according to Pet Business Media and we are expanding into new markets.

If you have a passion for people and pets, want to open a dog grooming franchise in your neighborhood, have natural customer service skills, enjoy a dynamic and fast-paced work environment, and meet our financial requirements, we’d love to hear from you. Learn more about opening your own Woof Gang Bakery and Grooming; request franchise information and get the ball rolling.

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